Ocars, as a leading supplier and distributor of automotive parts in Kuala Lumpur since 2008, faced several challenges in maintaining and growing its business. The primary challenge was staying ahead in a rapidly evolving automotive industry, where new car models and technologies constantly emerge, requiring an ever-expanding inventory of parts. Another significant challenge was managing an efficient supply chain to ensure timely delivery of parts across Kuala Lumpur, especially given the city’s traffic congestion. Ocars also needed to differentiate itself in a competitive market, where numerous suppliers vie for customer loyalty. Additionally, the company faced the challenge of adapting to changing customer needs and expectations, particularly as digital technologies reshape how businesses interact with clients. Lastly, maintaining a balance between offering a wide range of parts and managing inventory costs posed an ongoing challenge.
